Marketing Internship Product Servicing and Marketing

Question: Describe about the Marketing Internship for Product Servicing and Marketing. Answer: Introduction Marketing may fall into two categories which include product marketing and service marketing. Many marketers seem to put emphasis on the product marketing than service marketing. However, Nel, et al. (2011) argue that service marketing is very crucial, and thus it should be given attention the same as product marketing. Bearing in mind that marketing service entails dealing with the intangible products it becomes crucial to be extremely considered as a vital task. Service marketing is the primary differentiator of the homogeneity of the many services in the market. Alternatively, service marketing helps in establishing and maintaining the relationship between the organization and the company. This is because the product offered to the customers is intangible hence requiring a robust relationship between the customer and the seller. Again, service marketing is critical for customer retention. Eliashberg, Hennig-Thurau, Weinberg, Wierenga (2016) argued that the stiff competition in th e modern business world challenge the marketers not only to attract new customers but also to retain the existing the ones. In support Furrer, Alexandre, Sudharshan (2007) acknowledged that maintaining the current customers is more vital than attracting the new pool of customers. Given the importance of the marketing for any organization either dealing with service or product marketing has encouraged me to engage in knowing more about the aspect of marketing. In my fist week as a marketing intern, I have been able to learn a variety of new marketing aspects and concepts. For example, in addition to marketing courses, many of the marketing degree programs require the students to undergo through marketing program(Coyne, 2011). Bearing in mind that majority of the fresh graduates lack experience, it makes it crucial to take them through an internship process(Ross, 2012). As a new intern in marketing, I have learned that marketing internship is very critical in supporting the company activities associated with ascertaining company products demand in the market. Again, marketing also entails changing the customers purchasing power into the effective demand for the company services as well as ensuring service delivery to the customers(Wilson, 2012). Alternatively, I have been able to learn that marketing internships provide the learner with broad experience in corporate marketing, viral, non-tradition and internet marketing. A marketing intern cannot engage in some of the duties commonly executed by the experienced marketers (Ross, 2012). For example, in my first week as in intern, I have found that I could not provide administrative support to the marketing team. This is because of the technical knowledge and the experience needed for the administrative position. However, I was able to learn a bit of the administrative such as establishing project databases, preparation of the company marketing materials as well as data entry. This exposed me to the basic principles of the marketing. In addition to administration, I have also been able to undergo training in research whereby I gain a bit of knowledge on how to collect, research and analyze data. Alternatively, I was given an opportunity to explore my creativity whereby I was supposed to assist the marketing team in the creation of advertisement projects. As noted by Baehr (2016) interns should engage in extensive communication and networking to build th eir experience. Again, within a scope of one week have been able to gain a bit of experience in public relations because of frequent face-to-face communication with clients during charity events. Bailey, Baines, Wilson, Clark (2009) noted that crucial goal of a marketer is to attract a new pool of customers as well as maintaining the existing ones. To achieve this task successfully and effectively, the marketer has to be endowed with essential skills and knowledge needed for marketing. In a period of one week as a marketing intern, I have learned several aspects and concepts that good company marketers can apply to get a large number of customers. For example, I have learned that Search Engine Optimization (SEO) is very effective in availing the company products to the potential customers. This is because it because SEO can be included in the most of the blog articles found on the web. Despite that SEO is the lowest rated, it the one of the easiest marketing tool to drive traffic. In my internship, I have learned that SEO helped my organization to acquire more customers. Again, I learned that SEO had lowered the cost of advertising company products. In addition to SEO, a mar keter can use other strategies such as acquiring partnerships, using the press to write about the company product and ensuring the company is offering right service or product. Besides, the marketing strategies the marketer also need to be the center of the marketing. The marketer can achieve this by having effective communication with the clients as well as establishing and maintaining networks and relations with appropriate marketing channels. Conclusion Marketing is a critical aspect of any organization either dealing with tangible or intangible products. This is because it is through marketing the company gets to realize revenue. Bearing in mind the primary objective of any organization is profit thus the marketing aspect becomes one of the important tasks for the company. Therefore, this calls for the students undertaking a marketing degree program to engage in internships to gain the essential experience and skills needed in marketing. In the week of starting of the internship I have found that marketing is very vital and thus all the candidates undergoing either degree or diploma program in marketing should undertake an internship to boost what they have learned in class. References Baehr, L. (2016, 1 18). 6 Ways communications students can jump-start their careers . Retrieved from https://www.ltbaehr.com: https://www.ltbaehr.com/Blog/post/6-ways-communications-students-can-jump-start-their-careers Bailey, C., Baines, P. R., Wilson, H., Clark, M. (2009). Segmentation and Customer Insight in Contemporary Services Marketing Practice: Why Grouping Customers Is No Longer Enough. Journal of Marketing Management, 25(3), 227-252. Banach, A. (2016, April 6). What Do Marketing Interns Do? Retrieved from https://work.chron.com: https://work.chron.com/marketing-interns-do-26706.html Coyne, C. (2011, July 29). Three Tips For Hiring a Great Marketing Intern. Retrieved from https://blog.hubspot.com: https://blog.hubspot.com/blog/tabid/6307/bid/21048/3-Tips-For-Hiring-a-Great-Marketing-Intern.aspx#sm.0001pd2yw615xlelgt9tylmnfqq1f Eliashberg, J., Hennig-Thurau, T., Weinberg, C., Wierenga, B. (2016). Special Issue on the entertainment industry. International Journal of Research in Marketing, 33(2), 241-448. Furrer, O., Alexandre, M. T., Sudharshan, D. (2007). The impact of resource strategy correspondence on marketing performance financial performance tradeoffs. Journal Of Strategic Marketing, 1(5), 161183. Nel, D., Heerden, G., Chan, A., Ghazisaeedi, M., Halvorson, W., Steyn, P. (2011). Eleven years of scholarly research in the Journal of Services Marketing. Journal of Services Marketing, 25(1), 4-13. Ross, P. (2012, October 17). 50 tips for a successful internship. Retrieved from https://www.prdaily.com: https://www.prdaily.com/Main/Articles/50_tips_for_a_successful_internship_12924.aspx Wilson, S. (2012, November 21). Making the most of a marketing and PR internship. Retrieved from https://www.theguardian.com: https://www.theguardian.com/careers/marketing-and-pr-internship FURRER, O., ALEXANDRE , M. T., SUDHARSHAN , D. (2007). The impact of resource-strategy correspondence on marketing performance financial performance tradeoffs. JOURNAL OF STRATEGIC MARKETING, 1(5), 161183. Bailey , C., Baines , P. R., Wilson , H., Clark, M. (2009). Segmentation and Customer Insight in Contemporary Services Marketing Practice: Why Grouping Customers Is No Longer Enough. Journal of Marketing Management, 25(3), 227-252. Banach, A. (2016, April 6). What Do Marketing Interns Do? Retrieved from https://work.chron.com: https://work.chron.com/marketing-interns-do-26706.html Coyne, C. (2011, July 29). Three Tips For Hiring a Great Marketing Intern. Retrieved from https://blog.hubspot.com: https://blog.hubspot.com/blog/tabid/6307/bid/21048/3-Tips-For-Hiring-a-Great-Marketing-Intern.aspx#sm.0001pd2yw615xlelgt9tylmnfqq1f Eliashberg, J., Hennig-Thurau, T., Weinberg , C., Wierenga, B. (2016). Special Issue on the entertainment industry. International Journal of Research in Marketing, 33(2), 241-448. Nel, D., Heerden, G., Chan, A., Ghazisaeedi, M., Halvorson, W., Steyn, P. (2011). Eleven years of scholarly research in the J o u r n a l o f S e r v i c e s M a r k e t i n g. Journal of Services Marketing, 25(1), 4-13. Wilson, S. (2012, November 21). Making the most of a marketing and PR internship . Retrieved from https://www.theguardian.com: https://www.theguardian.com/careers/marketing-and-pr-internship