Social Media in India - 1910 Words

SOCIAL MEDIA STRATEGY INDIA July, the 26th, 2013 INDEX - SOCIAL MEDIA IN INDIA: SOME FACTS NUMBERS - SOCIAL MEDIA AND ECOMMERCE IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA SOCIAL MEDIA - STRATEGY PROPOSAL Limbara Srl / All rights reserved / 2013 SOCIAL MEDIA IN INDIA More than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last years total. Doubledigit growth in users will mean that by 2014, 83% of internet users in the country will regularly access social networks Social network users and penetration in India, 2010-2014: - 2010: 33.1 million (+38.8% change / 52.3% of internet users / 2.8% of population) 2011: 50.2 million (+51.5% / 60.3%†¦show more content†¦The younger segments, which is anybody below the age of 35, interact more with the site and post reviews about products, engage with these companies on social media and such. There is also an increase in visitor loyalty – the Indian ecommerce user makes six visits a month to an ecommerce site. Over 95% of ecommerce come from social media portals. The second largest source for ecommerce users is search. Other popular sources among ecommerce users include entertainment sites, news sites, e-mail and jobs sites Sources: ComScore India Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA On the basis of unique visitors Jabong, Amazon, Flipkart, Myntra and Indiatimes shopping are the Top 5 ecommerce sites in India. Each record over 5 million unique visitors per month, with Jabong leading the pack at 11.6 million followed by Flipkart and Amazon with 10.7 million each. Collectively, these five e-tailers cater to 26 million online shoppers, more than a half of total number of online ecommerce visitors in India alone. Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA Footwear brand Nike works only with online retailers such as Jabong and Myntra. Myntra accounts for over 10% of annual sales for Nike (and for brand Puma, too) Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA SOCIAL MEDIA TWITTER IS THE NUMBER ONE MEDIUM FOR PEOPLE TO SHARE OPINIONS AND THOUGHTS ABOUT THEIRShow MoreRelatedSocial Media Marketing in India10223 Words   |  41 PagesSUMMER TRAINING PROJECT REPORT ON Social Media Marketing In India ApnaCircle.com FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF -MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF: Prof. Pooja Sehgal Ms. Ruchi Mahna Chaudhary Marketing Manager Read MoreSocial Media Influences On Indian Culture975 Words   |  4 PagesSocial media influences a shift from traditional ceremonies to modern flash mobs in Indian culture. In early days, community leaders would organise street performances and puppet shows to strengthen the community. However, in recent time, the phenomenon of flash mobs has taking over Indian youth culture. If searching online for flash mobs and India, one can find many videos and articles of such event. Some of older generations feel disheartened by this change, which to many signifies a loss of traditionsRead MoreRole Of Media Intourism New Communication Technologies.1631 Words   |  7 PagesROLE OF MEDIA IN TOURISM NEW COMMUNICATION TECHNOLOGIES ABSTRACT Matru Devo Bhava Pitru Devo Bhava Aachaarya Devo Bhava Athithi Devo Bhavo - Tittariya Upanishad Respects to Mother, Father, Guru and Guest. They are all forms of God. The saying shows the importance and significance of GUEST in India. From the days of Vedas , we Indians consider tourist as a welcome guest and we give top priority to â€Å"Yatrik† or tourist as an important guest and treat himRead MoreSocial Media And Its Impact On Society1269 Words   |  6 PagesSocial media is defined as websites and applications (app) that enable users to create and share content or to participate in social networking. (Google) Instagram, Facebook, Google+, LinkedIn, Pinterest, Twitter, Tumblr, YouTube, Snapchat are just a few of the thousands of social media sites that are used all over the world. Social media are computer mediated technologies that uses Web 2.0 internet based applications that allow the creating and sharing of ideas, thoughts, information, and formsRead MorePepsico India Case Study948 Words   |  4 PagesStudy PepsiCo India Company Background PepsiCo entered India in 1989 and has grown to become the country’s largest-selling food and beverage company. One of the largest multinational investors in the country, PepsiCo has established a business aiming to serve the long-term dynamic needs of consumers in India. Facebook Executive Summary Client: Agencies: Objective PepsiCo India spends heavily on TV and Print during the cricket season as the sport has a huge following in India. OccurringRead MoreEffects Of Social Media Essay946 Words   |  4 PagesHow does social networking affect teens? Social Networking is â€Å" the use of dedicated websites and applications to interact with other or to find people with similar interests†. Social networking consists of various social media websites such as Instagram, Facebook, Twitter, etc. These social media applications have become increasingly popular amongst teens. The web’s social network has grown to be one of the largest and most influential outlet on the internet. Social media have both a positiveRead MoreEssay On Marketing Process1679 Words   |  7 Pagesmention how marketing for Architecture firms companies works in India. The COA or Council of Architecture in India has deemed it unethical to advertise as an Architect or as an Architectural firm that is; any Architecture firm cannot put up billboards, or advertise in print media so as to gain clients. Since advertising is just one form of marketing, there are various means of marketing employed by different companies all over India. Some of these a re discussed in this paper. 1. ONLINE PRESENCE ARead MoreIndia s Survival Of Democracy871 Words   |  4 Pageseventually fails. India is a country with all these problems, however, it still manages to be democratic, making the survival of democracy in India a unique outcome and an area of study. The endurance of democracy in India may be explained through reasons like how it has a constitution that is inclusive, its middle class that takes deep pride in India being democratic and the electronic media that not only informs, but also helps create a sense on national unity from time to time. India being such aRead MoreMobile Phones Has Changed The Way Of Communications1455 Words   |  6 Pagescommentator and author on new and social media, has called the mobile phone the â€Å"7th Mass Media.† He notes, â€Å"Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with a stable business model from day one. Yet, differing from the legacy mass media, all of which are witnessing a decline in their audiences and revenues, mobile like the internet, is an interactive media enabling it to fully capitalize on social networking and digital communitiesRead MoreWhat Are The Current Health Setbacks In Healthcare840 Words   |  4 PagesCurrent Health Setbacks 1. The rural and urban imbalance Almost 70% of the Indian population lives in rural areas. It states that this contrast can be associated with the inefficiency of delivery and distribution of healthcare services in India, which is categorized between public and private facilities. Most of these rural areas have government aided healthcare facilities and are limited to such institutions which offer basic treatments in their hospitals. This will result in turning majority of

Police Brutality Against Young Black Men Essay - 1793 Words

Sandra Bland, Mike Brown, and Tamir Rice – these are just some of the names of the unarmed Black people whose lives were taken by police officers in the last year. The alarming rate at which young Black men and women are being killed is evidence that their lives are not held with high regard. Police brutality against young Black men and women has been perpetrated at alarming rates. Yet, we have not seen much, if any, consequences or responsibility taken by the policemen committing these crimes. Often times, the families of these young men and women who, because of their race, have been killed by police officers have not seen any justice, instead the names of their loved ones go from headlines to outdated hashtags. Not only do young Black men and women face the chance of being criminalized on the street, but also such targeting begins at a young age in institutions that are typically regarded as â€Å"safe places†, such as the classroom. We see evidence of this in the wa y students are racially profiled and in the growing number of protests that are currently being held on college campuses nationwide. While it may seem as though we live in a post racial society, since overt racism, such as legalized segregation, is a thing of the past, institutionalized racism, a system that distributes opportunities based on the racial hierarchy, still remains and is deeply rooted in our education system, which inhibits any potential academic success by restricting resources and criminalizingShow MoreRelatedMothers Reclaiming Our Children ( Roc )1529 Words   |  7 Pagesfew mothers amongst other men being led by the president Barbara Meredith (Afary, 2009). There is evidence in the communities about the risks that individuals go through especially in the comparison between the blacks and the whites in the United States of America. The black men have their chances limited or adversely affected exclusively in relation to criminal activities. The racial differences tend to contribute the minorities receiving brutal treatment from the police officers. The children getRead MorePolice Brutality : Minorities Under Attack944 Words   |  4 PagesPolice Brutality: Minorities under attack On April 19, 2015 at approximately 7 a.m., Freddie Grey, a 25-year-old black man from Baltimore, Maryland died by mysterious causes. After being chased down and thrown into a police van by police officers, he was taken out of the van unresponsive and soon, â€Å"...lapsed into a coma, died, was resuscitated, stayed in a coma and on Monday, underwent extensive surgery at Shock Trauma to save his life (Ford, 2015). Michael Brown, Tamir Rice, and Eric Garner areRead MoreProtesting Protest Against Police Brutality1147 Words   |  5 PagesAmericans protesting against police brutality. Many Americans, black and white believe we should protest against them and then there are others who believe we should not. The majority of Americans who protest against them are blacks. They believe police are only here to harm everyone, but I believe differently. I believe we should stop protesting against police brutality because it is causing to many riots in cities. Police officers shouldn’t all be categorized as a bunch of brutal men and women tryingRead MorePolice Brutality Of African Americans1405 Words   |  6 PagesIn recent years police brutality towards African Americans has increased. This violence has resulted in riots across the United States. The August 2014 death of Michael Brown in Ferguson, Missouri many Americans, some who are former Civil Rights activists, have spoken out against police brutality. Black Lives Matter states that the movement’s goal is to bring justice to the present unjust police killings of African Americans. Looking at prior cases of brutality and its connection to racial profilingRead MoreLiterature Review On Police Brutality1105 Words   |  5 PagesLiterature Review Police and community relations has always been a work in progress, some communities are more challenging than others. There are various factors that impact the relationship police have with civilians such as geographical location, race, gender, personal experience and in personal ones as well. In the last few years police and the African American community on a national level been more disconnected due to a pattern of unforeseen circumstances of unarmed black men being shot and killedRead MorePersuasive Essay On Police Brutality1663 Words   |  7 PagesPolice officers primary responsibility is to protect and serve citizens and communities, not to abuse the power that they were given to hurt innocent people. For personal enjoyment or a personal vendetta. Some states have the â€Å"Stand-Your-Ground† laws, which allows innocent citizens the right to use deadly force to defend and protect themselves. But what if they were protecting themselves from police brutality. Police brut ality can be has been going on for many years. But recently has become a biggerRead MoreThe Incident Of The Police Officer1486 Words   |  6 PagesBrown was fatally shot by police officer Darren Wilson at 12:03pm, Brown reportedly held his hands up in surrender, yet the unarmed teenager was still shot dead in the streets in an unlawful killing by a criminal justice representative. Within moments of the incident social media was updated and the world had been alerted. â€Å"I just saw someone die,† was posted on Twitter followed by the photo of lifeless Brown creating local concern and hunger for information as to why the young man was gunned down unlawfullyRead MorePolice Brutality1314 Words   |  6 Pages Police brutality Those of the minority community have been subjected, for many decades, to violence by those in law enforcement in the United States. This type of violence is a direct depiction of police brutality, which often leads to death. Police brutality has been an issue for many years, and it remains a major concern for those of the minority community. Over the past five centuries, black people have endured violence in many different ways. Today, police officers use deadly, excessive forceRead MoreArgumentative Essay : Police Brutality1561 Words   |  7 Pageshas been an overwhelming amount of police brutality in recent years. Police brutality can be defined as, when a police officer uses more force than necessary. This issue has spread throughout the United States of America, and is putting the lives of our citizens in great danger. Police brutality is not only physical, but it can also be verbal attacks; and, in most cases, it is caused by false arrest and racial profiling due to police co rruption. Police brutality has been and continues to be a majorRead MoreAfrican Americans And The Justice System1090 Words   |  5 Pagesnothing. Especially when the person or child was so violently taken away from you.† said Juanita Young, mother of Malcom Ferguson, who s son was killed by the result of police brutality. He is not the first or last person of the black minority to be cheated by the justice system. Today it is perfectly legal to discriminate against criminals in nearly all the ways that it was once legal to discriminate against African Americans(Alexander). The justice system in America was set up to protect citizens while

Marketing Internship Product Servicing and Marketing

Question: Describe about the Marketing Internship for Product Servicing and Marketing. Answer: Introduction Marketing may fall into two categories which include product marketing and service marketing. Many marketers seem to put emphasis on the product marketing than service marketing. However, Nel, et al. (2011) argue that service marketing is very crucial, and thus it should be given attention the same as product marketing. Bearing in mind that marketing service entails dealing with the intangible products it becomes crucial to be extremely considered as a vital task. Service marketing is the primary differentiator of the homogeneity of the many services in the market. Alternatively, service marketing helps in establishing and maintaining the relationship between the organization and the company. This is because the product offered to the customers is intangible hence requiring a robust relationship between the customer and the seller. Again, service marketing is critical for customer retention. Eliashberg, Hennig-Thurau, Weinberg, Wierenga (2016) argued that the stiff competition in th e modern business world challenge the marketers not only to attract new customers but also to retain the existing the ones. In support Furrer, Alexandre, Sudharshan (2007) acknowledged that maintaining the current customers is more vital than attracting the new pool of customers. Given the importance of the marketing for any organization either dealing with service or product marketing has encouraged me to engage in knowing more about the aspect of marketing. In my fist week as a marketing intern, I have been able to learn a variety of new marketing aspects and concepts. For example, in addition to marketing courses, many of the marketing degree programs require the students to undergo through marketing program(Coyne, 2011). Bearing in mind that majority of the fresh graduates lack experience, it makes it crucial to take them through an internship process(Ross, 2012). As a new intern in marketing, I have learned that marketing internship is very critical in supporting the company activities associated with ascertaining company products demand in the market. Again, marketing also entails changing the customers purchasing power into the effective demand for the company services as well as ensuring service delivery to the customers(Wilson, 2012). Alternatively, I have been able to learn that marketing internships provide the learner with broad experience in corporate marketing, viral, non-tradition and internet marketing. A marketing intern cannot engage in some of the duties commonly executed by the experienced marketers (Ross, 2012). For example, in my first week as in intern, I have found that I could not provide administrative support to the marketing team. This is because of the technical knowledge and the experience needed for the administrative position. However, I was able to learn a bit of the administrative such as establishing project databases, preparation of the company marketing materials as well as data entry. This exposed me to the basic principles of the marketing. In addition to administration, I have also been able to undergo training in research whereby I gain a bit of knowledge on how to collect, research and analyze data. Alternatively, I was given an opportunity to explore my creativity whereby I was supposed to assist the marketing team in the creation of advertisement projects. As noted by Baehr (2016) interns should engage in extensive communication and networking to build th eir experience. Again, within a scope of one week have been able to gain a bit of experience in public relations because of frequent face-to-face communication with clients during charity events. Bailey, Baines, Wilson, Clark (2009) noted that crucial goal of a marketer is to attract a new pool of customers as well as maintaining the existing ones. To achieve this task successfully and effectively, the marketer has to be endowed with essential skills and knowledge needed for marketing. In a period of one week as a marketing intern, I have learned several aspects and concepts that good company marketers can apply to get a large number of customers. For example, I have learned that Search Engine Optimization (SEO) is very effective in availing the company products to the potential customers. This is because it because SEO can be included in the most of the blog articles found on the web. Despite that SEO is the lowest rated, it the one of the easiest marketing tool to drive traffic. In my internship, I have learned that SEO helped my organization to acquire more customers. Again, I learned that SEO had lowered the cost of advertising company products. In addition to SEO, a mar keter can use other strategies such as acquiring partnerships, using the press to write about the company product and ensuring the company is offering right service or product. Besides, the marketing strategies the marketer also need to be the center of the marketing. The marketer can achieve this by having effective communication with the clients as well as establishing and maintaining networks and relations with appropriate marketing channels. Conclusion Marketing is a critical aspect of any organization either dealing with tangible or intangible products. This is because it is through marketing the company gets to realize revenue. Bearing in mind the primary objective of any organization is profit thus the marketing aspect becomes one of the important tasks for the company. Therefore, this calls for the students undertaking a marketing degree program to engage in internships to gain the essential experience and skills needed in marketing. In the week of starting of the internship I have found that marketing is very vital and thus all the candidates undergoing either degree or diploma program in marketing should undertake an internship to boost what they have learned in class. References Baehr, L. (2016, 1 18). 6 Ways communications students can jump-start their careers . Retrieved from https://www.ltbaehr.com: https://www.ltbaehr.com/Blog/post/6-ways-communications-students-can-jump-start-their-careers Bailey, C., Baines, P. R., Wilson, H., Clark, M. (2009). Segmentation and Customer Insight in Contemporary Services Marketing Practice: Why Grouping Customers Is No Longer Enough. Journal of Marketing Management, 25(3), 227-252. Banach, A. (2016, April 6). What Do Marketing Interns Do? Retrieved from https://work.chron.com: https://work.chron.com/marketing-interns-do-26706.html Coyne, C. (2011, July 29). Three Tips For Hiring a Great Marketing Intern. Retrieved from https://blog.hubspot.com: https://blog.hubspot.com/blog/tabid/6307/bid/21048/3-Tips-For-Hiring-a-Great-Marketing-Intern.aspx#sm.0001pd2yw615xlelgt9tylmnfqq1f Eliashberg, J., Hennig-Thurau, T., Weinberg, C., Wierenga, B. (2016). Special Issue on the entertainment industry. International Journal of Research in Marketing, 33(2), 241-448. Furrer, O., Alexandre, M. T., Sudharshan, D. (2007). The impact of resource strategy correspondence on marketing performance financial performance tradeoffs. Journal Of Strategic Marketing, 1(5), 161183. Nel, D., Heerden, G., Chan, A., Ghazisaeedi, M., Halvorson, W., Steyn, P. (2011). Eleven years of scholarly research in the Journal of Services Marketing. Journal of Services Marketing, 25(1), 4-13. Ross, P. (2012, October 17). 50 tips for a successful internship. Retrieved from https://www.prdaily.com: https://www.prdaily.com/Main/Articles/50_tips_for_a_successful_internship_12924.aspx Wilson, S. (2012, November 21). Making the most of a marketing and PR internship. Retrieved from https://www.theguardian.com: https://www.theguardian.com/careers/marketing-and-pr-internship FURRER, O., ALEXANDRE , M. T., SUDHARSHAN , D. (2007). The impact of resource-strategy correspondence on marketing performance financial performance tradeoffs. JOURNAL OF STRATEGIC MARKETING, 1(5), 161183. Bailey , C., Baines , P. R., Wilson , H., Clark, M. (2009). Segmentation and Customer Insight in Contemporary Services Marketing Practice: Why Grouping Customers Is No Longer Enough. Journal of Marketing Management, 25(3), 227-252. Banach, A. (2016, April 6). What Do Marketing Interns Do? Retrieved from https://work.chron.com: https://work.chron.com/marketing-interns-do-26706.html Coyne, C. (2011, July 29). Three Tips For Hiring a Great Marketing Intern. Retrieved from https://blog.hubspot.com: https://blog.hubspot.com/blog/tabid/6307/bid/21048/3-Tips-For-Hiring-a-Great-Marketing-Intern.aspx#sm.0001pd2yw615xlelgt9tylmnfqq1f Eliashberg, J., Hennig-Thurau, T., Weinberg , C., Wierenga, B. (2016). Special Issue on the entertainment industry. International Journal of Research in Marketing, 33(2), 241-448. Nel, D., Heerden, G., Chan, A., Ghazisaeedi, M., Halvorson, W., Steyn, P. (2011). Eleven years of scholarly research in the J o u r n a l o f S e r v i c e s M a r k e t i n g. Journal of Services Marketing, 25(1), 4-13. Wilson, S. (2012, November 21). Making the most of a marketing and PR internship . Retrieved from https://www.theguardian.com: https://www.theguardian.com/careers/marketing-and-pr-internship

Consumer education Essay Example For Students

Consumer education Essay I Nils Is an Important Act winch seeks to provoke netter protection AT ten consumers. Interests of the consumers. In the present situation, consumer protection, though as old as consumer exploitation, has assumed greater importance and relevance. Now there are laws and policies which focus on consumer protection and welfare. Special emphasis is being given to consumer education so that people become aware about their rights and responsibilities as consumers and how to redress their grievances. In India various Acts intended to protect the consumers directly or indirectly against efferent forms of exploitation were enacted from time to time. However, except for the Monopolies and Restrictive Trade Practices (MRS.) Act, 1969, all the other Acts were mainly punitive and preventive in nature. In spite of these Acts the consumers did not have any effective mechanism or institutional arrangements for the speedy redressed of their grievances and also the lack of effective popular movement isolated the consumer and his plight only increased. Seeing the pressure mounting from various consumer protection groups and the consumers themselves the Parliament enacted the Consumer Protection Act in 1986. Consumer Awareness in India The Consumer Protection Act enacted on 24th December, 1986 is a benevolent, unique and highly progressive piece of social welfare legislation providing for simple, speedy and less expensive remedy for the redressed of consumer grievances in relation to defective goods and deficient services. Consumer Protection Act is a weapon in the hands of consumers to fight against exploitation by traders, manufacturers and sellers on one hand and providers of services on the other. The Act provides effective, people oriented, broad based and efficient remedy to nonusers against unfair dealings and exploitation. It was enacted with an objective to provide better protection of the interests of the consumers and to make provision for the establishment of Consumer Councils and other authorities for the settlement of consumer disputes. Unlike other laws, which are basically punitive or preventive in nature the provisions of the Act are compensatory. It is a matter of great satisfaction that we can legitimately boast that we now have in our country a statute, which provides more effective protection to the consumers than any corresponding escalation in force in countries, which are considered to be much more advanced and industrialized. The Act contemplates establishment of adjudicatory and advisory structures in the form of consumer foray and council structure respectively for the protection of consumers rights. It extends to the whole of India except the State of Gamma and Kashmir which has its own Consumer Protection Act. The Act applies to all goods and services unless any good or service is expressly excluded by the Central Government by notification. The Act extends to all sectors -public, private or cooperative. The Consumer Protection Act is an alternative and additional remedy to the remedies already available to the aggrieved persons/consumers by way of civil suit. To provide cheap, speedy and simple redressed to consumer disputes, three tier quasi-Judicial machinery is set up at each District, State and National levels called District Forums, State Consumer Disputes Redressed Commission and National Consumer Disputes Redressed Commission respectively. The need for consumer education has increased over time as today the consumers operate in an increasingly complex marketplace and are faced with increasing mounts of information and an expanding choice of complex products and services. As a consequence they are more exposed to fraud and require a wider range of skills and knowledge than ever before. Consumer education is a Potent tool for empowering consumers as it equips consumers with information and skills necessary to meet challenges posed by the markets. Through education, consumers obtain information about the products and the services and empower them and make them aware of their rights and responsibilities and helps to ensure their welfare. .u44f8571af1fdb62f5118a967f2830b72 , .u44f8571af1fdb62f5118a967f2830b72 .postImageUrl , .u44f8571af1fdb62f5118a967f2830b72 .centered-text-area { min-height: 80px; position: relative; } .u44f8571af1fdb62f5118a967f2830b72 , .u44f8571af1fdb62f5118a967f2830b72:hover , .u44f8571af1fdb62f5118a967f2830b72:visited , .u44f8571af1fdb62f5118a967f2830b72:active { border:0!important; } .u44f8571af1fdb62f5118a967f2830b72 .clearfix:after { content: ""; display: table; clear: both; } .u44f8571af1fdb62f5118a967f2830b72 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u44f8571af1fdb62f5118a967f2830b72:active , .u44f8571af1fdb62f5118a967f2830b72:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u44f8571af1fdb62f5118a967f2830b72 .centered-text-area { width: 100%; position: relative ; } .u44f8571af1fdb62f5118a967f2830b72 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u44f8571af1fdb62f5118a967f2830b72 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u44f8571af1fdb62f5118a967f2830b72 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u44f8571af1fdb62f5118a967f2830b72:hover .ctaButton { background-color: #34495E!important; } .u44f8571af1fdb62f5118a967f2830b72 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u44f8571af1fdb62f5118a967f2830b72 .u44f8571af1fdb62f5118a967f2830b72-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u44f8571af1fdb62f5118a967f2830b72:after { content: ""; display: block; clear: both; } READ: Observation of the Early Childhood EssayConsumer education improves the position of the consumers in the marketplace and helps them make informed choice and thereby enhance their welfare. It also contributes to the well-functioning of the markets by promoting effective competition. It is thus in the common interest of governments, consumers and businesses to empower the individual consumer as much as possible through awareness of his/her rights, knowledge of how to defend himself against various pitfalls and to cope with the subsequent consequences, as well as the ability to act proactively in the marketplace Available literature indicates that consumer education takes many forms and takes place in many different settings, from formal courses in schools or universities to informal experience in families, communities and workplaces. Three forms of consumer education are being implemented in COED member countries and some non-member economies which are as follows: Formal education: refers to learning through a programmed of instruction in an educational institution, adult training centre or in the workplace, and is generally recognized by a qualification or a artifice. All countries acknowledge that children and young people are particularly important targets of consumer education as theses age groups account for an ever- increasing share of family consumption. At the same time they are likely to be particularly vulnerable to making unwise Decisions and or falling victim to aggressive marketing. The fact that both parents often work outside the home has led to a change in the role of parents in consumer training. Lifelong education:- There is wide consensus that learning, which is of significance to individuals as well as to communities and societies, must extend beyond formal education. Lifelong education covers all purposeful learning activity from the cradle to the grave which aims to improve the knowledge and competencies of all individuals who participate in learning activities. A prerequisite for lifelong learning is a sound foundation in basic educational competencies acquired in formal education and opportunities for further learning once persons leave initial education and training. Practically, this includes education available at community centers as ell as loosely organized education. Argent coeducation:- It raters to a range AT coeducational satellites gleaned Tort particular consumer groups that are considered vulnerable (e. G. Women, the disabled and the poor) to help protect them against fraudulent or deceptive practices in the marketplace or other specific consumer-related issues. Specific groups which are targeted in various countries in their major initiatives are: young Children, the elderly, women, people with a limiting or longstanding illness o r handicapped, populations in rural areas, unemployed persons and tourists. These three concepts re not mutually exclusive. Lifelong education is a broad concept that encompasses both formal and targeted education. At the same time, several countries implement formal and/or targeted education but do not Support the lifelong learning concept. Lifelong and targeted consumer education may be non-formal or informal Framework for Consumer Education Most countries have a centralized institutional framework for consumer education, under which the central government develops consumer education policies which reach local areas through local governments or through regional networks.